In an earlier post, I wrote about the relative ease of writing a blog post. Let me emphasize “relative.” Writing a blog post is easy when you compare it to writing something else: like a full-length novel.
But writing a quality blog post that another human being might actually want to read – that’s not “easy” in the sense of “effortless” or “automatic” or “it just sort of happens.”
Writing a blog post – even if it’s short – takes the effort of opening up your mind to the world and sharing what’s in it. It takes the willingness to give your attention to something that does not yet exist and that might turn out poorly or get ignored entirely by the people you want to reach.
Writing a blog post requires emotional labor. The emotional labor is what makes a blog post difficult, even though it’s short.